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Apple unveils the new Apple Watch, once again emphasizing its fitness capabilities. – The New York Times

The company left the prices of the devices unchanged from last year’s models, with a starting cost of $400.

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Apple Watch is the No. 1 smart watch, with 36 percent of the worldwide market, according to Canalys, a research firm. Apple has consistently emphasized the Watchs health benefits, including incorporating the ability to measure your bloods oxygen saturation.

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